There you are, sitting on your couch, engrossed in a mean streak of fruit ninja just as the first X Factor winner is being announced. Lately, it seems that no matter how dramatic, exciting, or suspenseful the TV show I’m watching may be, the games on my iPhone will distract me. This phenomenon has lead people in the TV industry to consider how to regain their viewer’s attention. Their solution: the second screen.
The idea behind second screen experiences is that if you are already on your phone, iPad, or computer, you may as well be using it for something related to the show. For example, VEVO has been having Ask:Reply sessions with celebrity guests where fans can ask the talent a question directly through their webcam. Pictured below, fans had the chance to speak with Joe Jonas, and get their 30 seconds of fame because the webcast was being streamed live to thousands of viewer.
Other programs like The Glee Project use videoconferencing for after-show opportunities. Again, fans can interact with the show’s talent, asking questions via webcam, twitter, or chat. They can show their support or dislike of the contestants, discuss the result of the competition or just meet the celebs – the possibilities are endless.
You don’t need to be a cable network to incorporate second screen experiences into your show. Say you have a blog where you give advice on makeup, travel, or how to navigate a fantasy football league. Using Watchitoo, you can create a more interactive experience with your fans by live-streaming a videoconference. Your fans can be dragged onto the stage to ask their questions and become part of the show! Increased interactivity with fans can only strengthen their loyalty to your brand.
Of course, this is only one way to utilize the Watchitoo solution for a second screen experience. A great example of an alternative use would be the work we do with CBS Sports. Otis Livingston hosts an online web series that complements his TV show. On the show, two guests try to convince a jury of 9 fans which two sports players of the week is the better athlete. This allows the CBS sports team to interact with viewers outside of the TV show’s allotted time and makes the fans an integral part of the show’s content.
So as you can see, Watchitoo is a great solution for the second screen experience. There are many ways to utilize the technology to increase brand awareness, fan interactivity, and recapture your target audience’s attention- no more competing with Angry Birds.