In April 09 my live music video Let the Beat Build was released, quickly going viral and racking up over a million views between vimeo and youtube. However, the video never would have been completed without the help of my friends at The Zoo Studio in the Bronx, NY. That day a bunch of the extras overslept, and never showed up. Maverick, the owner of The Zoo studio, who I didn’t even know at the time came down with two core members of the studio, donned NYU gospel choir robes and bounced around in the background for 6 hours. This is how we met.
The Zoo Studio is a collective of film makers, graphic designers, and musicians from all genres, though its best known for its urban artists. Its not just a physical place to record, but a gathering ground for our community of creatives to share, brainstorm and critique. Its artist development in a world where record labels are dropping like flies.
Last night we had a test run of the Watchitoo platform as I recorded my drummer Funknasty (who is also a talented singer) for a new track we were working on. Our resident filmmaker/radio producer “Platano Man” quickly adopted the platform; sending tweets, livening up the chatroom, and switching to commercial breaks by taking advantage of Watchitoo’s ability to simultaneously stream and play video content.
View the playback here: www.watchitoo.com/show/whq-215
To make a long story short. It was fun.
The Zoo is a lively in environment, with no shortage of activity and we plan to make Watchitoo an integral part of our media from here on out, streaming sessions, events, and our resident DJ Highlife. You can follow us on @thezoostudio or visit http://www.thezoostudio.com