According to Price Waterhouse Cooper research, consumers are willing to pay (even if there are free alternatives) for content if they are more engaged and the content is easy-to-use/reliable.
This is exciting news for us, because our entire platform is built around the idea of collaboration, and letting people engage over different kinds of media. In their Global Entertainment and Media (E&M) Outlook 2010-2014 report, PWC points out that “companies across all segments of E&M are seeking to create and then monetize richer and more-compelling consumer experiences that cannot be reproduced in other environments.” If the research is true, Watchitoo is a perfect example of a platform that can help any E&M company monetize their content by facilitating user-engagement unlike any other video platform.
Traditional broadcast platforms have seen success in the market by allowing content creators to share their content with large audiences through established online social networks, but monetizing the content has been tricky. If E&M companies would syndicate their content through a platform like Watchitoo, which enables collaboration and engagement with the audiences, they could charge a premium for it.
The Link to the full White Paper can be found HERE
[Shared by Zach Stevens from the Watchitoo Marketing Team]