Interactive Video Platform Helps Generate Buzz, Gets Fans Involved in Upcoming Fashion Show
In the fashion industry fans are outsiders, typically learning about favorite designers’ from Web news, Facebook sites, fashion magazines or following them on Twitter. The only way to get involved or attend a fashion show is to be an industry insider.
Rising Fashion Star and Season Nine Project Runway Finalist Viktor Luna is changing this paradigm and connecting with his fans on a more personal level by using Watchitoo, a SaaS based, interactive platform that combines streaming, professional HD videoconferencing, collaboration and social media integrated tools.
Luna will host a live event Monday, July 30th at 4pm EST via Watchitoo to engage with fans and discuss his Spring-Summer 2013 collection, which he will present during New York’s Fashion Week in September. Join the event here on Viktor Luna’s website as well as his Facebook page.
During the event, Luna will talk about his background, including the experience of being a Project Runway contestant and finalist; discuss what goes into his designs; preview his latest collection and take questions from fans looking to learn more. The event is also meant to encourage fans interested in getting involved to donate to Luna’s Indiegogo Campaign. Funds from the campaign will help Luna complete his Spring-Summer 2013 collection. Contributors to the campaign will be given passes to the September runway event, along with other perks.
“I want to give my fans a new way to experience fashion,” said Luna. “With Watchitoo I can live stream an interactive event that allows me to see my fans directly and take their questions. They’ve helped me build my brand so I want to be accessible and responsive to them. I hope this trend of engaging fans is something other designers will consider to make the fashion industry more open to the people wearing our designs.”
Watchitoo is an increasingly popular way for event organizers, TV producers, businesses, educators and others to increase engagement with their audiences and extend the reach of their brands. Up to 25 individuals or groups can join a Watchitoo interactive online HD video conference and hundreds of thousands can follow the conversation, and use social tools to interact with their connections.
“Watchitoo is an exciting new platform for businesses and individuals to generate buzz, build their brands and connect with fans,” said Rony Zarom, CEO of Watchitoo. “In an industry like fashion where the only connection between fan and designer has been at the retail counter, we give designers a way to truly engage with their consumers to make their designs more personal.”